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45· Steady
Culture & Industry1h 40m ago
Kylie Cosmetics has signed an exclusive retail agreement with Selfridges to launch limited-edition collections and in-store experiential 'glam stations' across the UK.
London, United Kingdom
Who
Kylie Jenner and Selfridges
What
Kylie Cosmetics has signed an exclusive retail agreement with Selfridges to launch limited-edition collections and in-store experiential 'glam stations' across the UK.
When
Wed, 10 Jun 2026 10:30:06 GMT · 1h 40m ago
Where
London, United Kingdom · 51.5144°N, 0.1519°W
Why
The move is part of the brand's larger strategy to strengthen its physical retail presence in Europe following its acquisition by Coty.
The Frontline Impact
How this affects you
Beauty consumers in the UK will have direct access to previously US-exclusive products, signaling a shift in how luxury department stores utilize celebrity-backed brands to drive foot traffic.
Story chain
1 event in this threadNo related history yet — this is the origin event.
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