The Spanish luxury house and the Swiss performance brand have launched a new technical footwear and apparel capsule featuring recycled materials.

Paris, France

Who

Loewe and On Running

What

When

Sun, 07 Jun 2026 22:20:05 GMT · 1d 11h ago

Where

Paris, France · 48.8566°N, 2.3522°E

Why

The collaboration continues the industry trend of luxury fashion brands leveraging technical athletic expertise to appeal to 'gorpcore' and high-end lifestyle markets.

The Frontline Impact

How this affects you

Consumers can buy high-fashion athletic gear that blends luxury aesthetics with high-performance cushioning. It signals continued demand for premium designer sportswear.

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