The long-standing collaborators launched an Autumn/Winter 2024 collection featuring refreshed versions of the Samba and specialized knitwear.

London, UK

Who

Adidas and Grace Wales Bonner

What

When

Sun, 07 Jun 2026 19:30:06 GMT · 1d 14h ago

Where

London, UK · 51.5074°N, 0.1278°W

Why

The collaboration seeks to capitalize on the sustained consumer demand for high-fashion interpretations of heritage sportswear.

The Frontline Impact

How this affects you

Fashion-forward consumers will see new luxury-tier streetwear options, reinforcing the trend of 'elevated' athletic apparel in the retail market.

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