45
Culture & Industry23h 26m ago

The brand officially opened its first international pop-up experience in Seongsu-dong, Seoul, featuring exclusive product bundles for the South Korean market.

Seoul, South Korea

Who
Rhode Skin by Hailey Bieber
What
The brand officially opened its first international pop-up experience in Seongsu-dong, Seoul, featuring exclusive product bundles for the South Korean market.
When
Mon, 08 Jun 2026 10:40:05 GMT · 23h 26m ago
Where
Seoul, South Korea · 37.5447°N, 127.0567°E
Why
The expansion targets the high-growth K-beauty retail landscape and follows successful digital sales launches across several European territories.
The Frontline Impact

How this affects you

Fans in the region now have direct physical access to the viral 'Pocket Blush' and 'Lip Peptide' lines, signaling a broader brick-and-mortar push for the celebrity-led brand.

Story chain

2 events in this thread
  1. You are here23h 26m ago
    The brand officially opened its first international pop-up experience in Seongsu-dong, Seoul, featuring exclusive product bundles for the South Korean market.
  2. Culture & Industry23h 56m ago
    The skincare brand officially launched its physical retail presence in South Korea with a flagship pop-up event in Seoul's Seongsu-dong district.

Verified Sources & Citations

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