The two global brands signed a long-term agreement to launch co-branded products and creative play experiences starting in 2025.

Billund, Denmark / Beaverton, Oregon

Who

The LEGO Group and Nike Inc.

What

When

Sat, 06 Jun 2026 18:50:06 GMT · 2d 15h ago

Where

Billund, Denmark / Beaverton, Oregon · 55.73°N, 9.11°E

Why

The collaboration aims to combine Nike's lifestyle and performance culture with LEGO's creative building ecosystem to engage younger demographics.

The Frontline Impact

How this affects you

Consumers can expect a new wave of footwear, apparel, and building sets that merge fashion and play, signaling a major shift in retail cross-pollination.

Story chain

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