The skincare brand founded by Hailey Bieber officially announced its physical retail expansion into Tokyo and Seoul via a series of exclusive immersive pop-up experiences.

Tokyo/Seoul

Who

Rhode Skin

What

When

Sat, 06 Jun 2026 22:30:05 GMT · 2d 11h ago

Where

Tokyo/Seoul · 35.6762°N, 139.6503°E

Why

Following record-breaking digital sales in North America and Europe, the brand is targeting the high-growth Asian beauty market.

The Frontline Impact

How this affects you

Beauty enthusiasts in Japan and South Korea will have first-time physical access to the viral 'Glazing Milk' and 'Peptide Lip Treatment' lines, increasing global brand competition in the prestige skincare sector.

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