Fenty and Puma have officially launched the 'Sonic Sport' collection, a 30-piece range of high-performance technical apparel and updated Creeper sneakers.

Paris, France

Who

Rihanna, Puma

What

When

Mon, 08 Jun 2026 09:10:06 GMT · 1d 0h ago

Where

Paris, France · 48.8566°N, 2.3522°E

Why

The collaboration marks an expansion from lifestyle footwear into the competitive athleisure and high-performance gym-wear segment.

The Frontline Impact

How this affects you

Consumers will see a major retail push at flagship Puma locations and online, signaling a shift toward fashion-forward functional athletic gear for the 2026 season.

Story chain

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