Independent film studio A24 has partnered with footwear brand HOKA to launch a collaborative capsule featuring a custom colorway of the Mafate Speed 2 trail shoe.

New York, USA

Who

A24 and HOKA

What

When

Wed, 10 Jun 2026 05:40:05 GMT · 2h 59m ago

Where

New York, USA · 40.7128°N, 74.0060°W

Why

The collaboration leverages A24’s cult aesthetic and HOKA’s dominance in the performance outdoor market to appeal to a shared creative demographic.

The Frontline Impact

How this affects you

Consumers can expect limited-run lifestyle apparel and footwear that bridges the gap between technical outdoor performance and indie cinema culture.

Story chain

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