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45· Steady
Culture & Industry2d 5h ago
Fenty Beauty has officially signed as a primary partner for the F1 Academy, marking the first time a beauty brand has sponsored the all-female racing series on such a scale.
Miami, USA
Who
Rihanna’s Fenty Beauty and F1 Academy
What
Fenty Beauty has officially signed as a primary partner for the F1 Academy, marking the first time a beauty brand has sponsored the all-female racing series on such a scale.
When
Sun, 07 Jun 2026 05:00:08 GMT · 2d 5h ago
Where
Miami, USA · 25.7617°N, 80.1918°W
Why
The partnership aims to leverage F1 Academy's growing global viewership to market prestige beauty products to professional sports audiences.
The Frontline Impact
How this affects you
Expect more high-profile collaborations between cosmetics brands and professional sports, specifically targeting the rapidly expanding female fan base in Formula 1.
Story chain
1 event in this threadNo related history yet — this is the origin event.
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