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45· Steady
Culture & Industry18h 2m ago
F1 and Hot Wheels have launched a global partnership to produce a dedicated line of co-branded 1:64 scale die-cast cars and racing sets.
London, UK / El Segundo, California
Who
Formula 1 and Mattel, Inc.
What
F1 and Hot Wheels have launched a global partnership to produce a dedicated line of co-branded 1:64 scale die-cast cars and racing sets.
When
Mon, 08 Jun 2026 16:00:06 GMT · 18h 2m ago
Where
London, UK / El Segundo, California · 33.9192°N, 118.4165°W
Why
The collaboration aims to capitalize on F1's surging popularity in the U.S. and expand its merchandising footprint into the toy and collectibles market.
The Frontline Impact
How this affects you
Motorsports fans and collectors can expect new retail drops starting this year, merging high-performance sports culture with mainstream hobbyist retail.
Story chain
1 event in this threadNo related history yet — this is the origin event.
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