The beauty brand founded by Hailey Bieber officially announced its retail expansion into South Korea and Japan starting next month.

Seoul and Tokyo

Who

Rhode Skincare

What

When

Sun, 07 Jun 2026 08:00:05 GMT · 2d 2h ago

Where

Seoul and Tokyo · 37.5665°N, 126.9780°E

Why

The expansion follows high regional demand and a strategy to capture the robust K-beauty and J-beauty consumer demographics.

The Frontline Impact

How this affects you

Consumers in East Asia will have direct access to Rhode products without international shipping fees, signaling a shift in global beauty brand dominance.

Story chain

1 event in this thread

No related history yet — this is the origin event.

Verified Sources & Citations

Vogue Business
https://www.voguebusiness.com
HIGH
WWD
https://wwd.com
HIGH

Credibility ratings reflect the AI ingestion pipeline's assessment of source provenance.