Fenty Beauty has officially launched its full product range across physical Sephora stores in mainland China, following years of cross-border e-commerce availability.

Shanghai, China

Who

Rihanna / Fenty Beauty

What

When

Sun, 07 Jun 2026 18:40:05 GMT · 1d 15h ago

Where

Shanghai, China · 31.2304°N, 121.4737°E

Why

The brand is pivoting to a brick-and-mortar strategy to capture a larger share of the rebounding Chinese premium beauty market.

The Frontline Impact

How this affects you

Beauty consumers in mainland China now have direct, immediate access to shade-matching services and the brand's complete portfolio, signaling a major expansion for the LVMH-backed label.

Story chain

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