Fenty Beauty and Fenty Skin have officially expanded their retail presence to mainland China through an exclusive partnership with Tmall Global.

Shanghai, China

Who

Rihanna and Fenty Beauty by Sephora

What

When

Sun, 07 Jun 2026 06:30:06 GMT · 2d 3h ago

Where

Shanghai, China · 31.2304°N, 121.4737°E

Why

The move aims to capture the significant demand for inclusive beauty products in the world's second-largest beauty market.

The Frontline Impact

How this affects you

Beauty consumers in mainland China now have easier access to the full Fenty shade range and skincare line, signaling a major strategic growth shift for the LVMH-partnered brand into Asian retail.

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