The celebrity-led skincare brand announced its first physical retail presence and direct shipping expansion into South Korea and Japan.

Seoul, South Korea

Who

Rhode Skin / Hailey Bieber

What

When

Sun, 07 Jun 2026 12:50:05 GMT · 1d 21h ago

Where

Seoul, South Korea · 37.5665°N, 126.9780°E

Why

Following record-breaking sales of the Peptide Lip Tint, the brand is targeting high-growth skincare markets in Asia to scale its global footprint.

The Frontline Impact

How this affects you

Consumers in East Asia will have direct access to the viral brand without import fees, signaling a deeper push of Western celebrity beauty into established K-beauty territories.

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