Formula 1 and Mattel have announced a new global partnership to produce a line of F1-themed Hot Wheels die-cast cars and racing sets.

London, United Kingdom

Who

Formula 1 and Mattel

What

When

Sat, 06 Jun 2026 17:20:05 GMT · 2d 16h ago

Where

London, United Kingdom · 51.5074°N, 0.1278°W

Why

The collaboration aims to capitalize on the sport's surging popularity among younger fans and collectors worldwide.

The Frontline Impact

How this affects you

Fans and collectors can expect high-quality die-cast models of their favorite team cars, expanding F1’s lifestyle footprint in the retail sector.

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