The global superstar and Moët Hennessy have officially debuted 'SirDavis', a premium rye whisky crafted in partnership with master distiller Bill Lumsden.

Paris / Houston

Who

Beyoncé Knowles-Carter / LVMH

What

When

Sun, 07 Jun 2026 09:50:05 GMT · 2d 0h ago

Where

Paris / Houston · 29.7604°N, 95.3698°W

Why

The brand honors her paternal great-grandfather, a moonshiner during Prohibition, and targets the growing ultra-premium spirits segment.

The Frontline Impact

How this affects you

This signals a significant celebrity shift into the heritage spirits market, potentially altering luxury rye consumption patterns globally.

Story chain

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