Fenty Beauty and the newly launched Fenty Hair have officially announced retail expansion into mainland China through a Sephora partnership.

Shanghai, China

Who

Rihanna and LVMH

What

When

Wed, 10 Jun 2026 06:50:05 GMT · 3h 28m ago

Where

Shanghai, China · 31.2304°N, 121.4737°E

Why

The expansion follows strong regional demand and a strategic move to capture the premium personal care market in the Asia-Pacific region.

The Frontline Impact

How this affects you

Consumers in the region will have easier access to the inclusive shade ranges and hair care lines, likely influencing local beauty standards and retail competition.

Story chain

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