Luxury conglomerate LVMH has secured a 10-year global partnership deal with Formula 1 starting in 2025, involving brands like Louis Vuitton, Moët Hennessy, and TAG Heuer.

Paris, France / London, UK

Who

LVMH and Formula 1

What

When

Sun, 07 Jun 2026 15:00:06 GMT · 1d 19h ago

Where

Paris, France / London, UK · 48.8566°N, 2.3522°E

Why

LVMH aims to capitalize on the rapidly growing global fan base and lifestyle appeal of Formula 1 racing, replacing long-time sponsor Rolex.

The Frontline Impact

How this affects you

Expect a major shift in F1's aesthetic and hospitality, with more luxury-integrated experiences and exclusive brand activations at Grand Prix events worldwide.

Story chain

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