The luxury fashion house and sportswear giant debuted a technical apparel and footwear collection designed for the Luna Rossa Prada Pirelli sailing team.

Milan, Italy

Who

Prada and Adidas

What

When

Sun, 07 Jun 2026 00:30:05 GMT · 2d 9h ago

Where

Milan, Italy · 45.4642°N, 9.1900°E

Why

The collaboration aims to merge high-fashion aesthetics with technical sustainable materials ahead of major international regattas.

The Frontline Impact

How this affects you

Consumers can buy the limited-edition pieces globally via selected boutiques and apps, highlighting the ongoing trend of luxury-heritage brands entering performance sports markets.

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