The Spanish luxury house and the Swiss performance brand released their latest technical footwear collaboration featuring recycled mesh and high-rebound foams.

Paris, France / Zurich, Switzerland

Who

Loewe and On Holding AG

What

When

Wed, 10 Jun 2026 05:30:06 GMT · 3h 4m ago

Where

Paris, France / Zurich, Switzerland · 48.8566°N, 2.3522°E

Why

The launch seeks to capitalize on the 'gorpcore' trend and the rising demand for luxury-performance hybrids in the global premium footwear market.

The Frontline Impact

How this affects you

Fashion consumers see a deepening merge of high-fashion aesthetics with specialized sports technology, often leading to rapid sell-outs in the secondary resale market.

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