Fenty Beauty has officially launched its 'Heatwave' summer makeup collection alongside a 10-city global pop-up tour starting in London.

London, United Kingdom

Who

Rihanna / Fenty Beauty

What

When

Sat, 06 Jun 2026 17:40:08 GMT · 2d 16h ago

Where

London, United Kingdom · 51.5074°N, 0.1278°W

Why

The launch aims to capitalize on high peak-summer retail demand and strengthen the brand's experiential marketing presence in the European and Asian markets.

The Frontline Impact

How this affects you

Beauty enthusiasts gain access to exclusive shades and interactive retail environments, while the industry anticipates a significant uplift in seasonal cosmetic sales.

Story chain

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