The celebrity skincare brand founded by Hailey Bieber finalized an international distribution agreement to launch in over 400 retail locations across Europe and Southeast Asia.

Global / Paris, France

Who

Rhode Skin and Sephora

What

When

Sun, 07 Jun 2026 02:40:05 GMT · 2d 7h ago

Where

Global / Paris, France · 48.8566°N, 2.3522°E

Why

The move aims to capitalize on high international demand and transition the brand from a direct-to-consumer model to a global retail powerhouse.

The Frontline Impact

How this affects you

Fans in Europe and Asia will have easier physical access to the viral 'Peptide Lip Treatment.' This confirms the brand's shift toward high-volume commercial scaling.

Story chain

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