The shapewear brand Skims has officially launched a crystal-encrusted apparel collection in collaboration with the Austrian luxury jeweler.

New York City, USA

Who

Kim Kardashian and Swarovski Leadership

What

When

Mon, 08 Jun 2026 19:40:07 GMT · 14h 29m ago

Where

New York City, USA · 40.7128°N, 74.0060°W

Why

The collaboration aims to merge the billion-dollar 'athleisure' market with high-end luxury accessories for the summer season.

The Frontline Impact

How this affects you

Consumers will see a surge in 'glam-leisure' trends across retail boutiques. This move further solidifies Skims' positioning within the luxury fashion sector beyond basic undergarments.

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