The brand officially opened its 'Rhode Pocket' pop-up in Seongsu-dong, Seoul, drawing thousands of attendees and exclusive waitlists for the limited-edition Peptide Lip Tint.

Seoul, South Korea

Who

Rhode Skin by Hailey Bieber

What

When

Wed, 10 Jun 2026 10:10:05 GMT · 11m ago

Where

Seoul, South Korea · 37.5665°N, 126.9780°E

Why

The expansion leverages South Korea's high-growth beauty market and the global 'clean girl' aesthetic trend popularized by the founder.

The Frontline Impact

How this affects you

Consumers in the region now have direct access to previously import-only viral products, signaling a shift in how Western celebrity brands prioritize Asian retail markets.

Story chain

3 events in this thread

You are here11m ago
The brand officially opened its 'Rhode Pocket' pop-up in Seongsu-dong, Seoul, drawing thousands of attendees and exclusive waitlists for the limited-edition Peptide Lip Tint.
Culture & Industry41m ago
The brand officially opened its first international pop-up shop in the Seongsu-dong district, drawing thousands of attendees on its first day.
Culture & Industry1h 41m ago
The beauty brand announced its first physical expansion into the Asian market with an immersive pop-up experience in South Korea.

Verified Sources & Citations

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