Rare Beauty and Sephora announced a joint global initiative to donate 100% of Sephora's sales of Rare Beauty products on World Mental Health Day to the Rare Impact Fund.

Paris, France / Los Angeles, USA

Who

Selena Gomez and Sephora

What

When

Sun, 07 Jun 2026 04:40:05 GMT · 2d 5h ago

Where

Paris, France / Los Angeles, USA · 48.8566°N, 2.3522°E

Why

The collaboration aims to expand mental health resources in underserved communities through existing retail infrastructure.

The Frontline Impact

How this affects you

Consumers can directly influence charitable outcomes through standard beauty purchases, reinforcing the trend of 'conscious consumerism' in the luxury sector.

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