Luxury house Loewe and Swiss athletic brand On have released a full collection of technical activewear and the 'Cloudtilt' sneaker featuring recycled materials.

Paris, France / Zurich, Switzerland

Who

Loewe and On Running

What

When

Sun, 07 Jun 2026 17:10:06 GMT · 1d 16h ago

Where

Paris, France / Zurich, Switzerland · 48.8566°N, 2.3522°E

Why

The collaboration aims to merge high-fashion aesthetics with performance-grade engineering to target the growing luxury-active market.

The Frontline Impact

How this affects you

Consumers will see more high-end technical options in the lifestyle retail space as luxury brands lean into functional utility and Swiss-engineered footwear.

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