Skincare brand Rhode officially launched its first color cosmetic product, the Pocket Blush, alongside new distribution partnerships in Europe and the UK.

Los Angeles, California

Who

Rhode (Hailey Bieber)

What

When

Sun, 07 Jun 2026 11:20:06 GMT · 1d 22h ago

Where

Los Angeles, California · 34.0522°N, 118.2437°W

Why

The brand is pivoting from a pure skincare focus to a lifestyle beauty brand to capture a larger share of the global prestige makeup market.

The Frontline Impact

How this affects you

Fans of the brand can now access products in physical stores across new territories, signaling a shift from a limited direct-to-consumer model to a mainstream retail powerhouse.

Story chain

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