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Culture & Industry2h 27m ago

The brands announced a new collaborative activation featuring a summer-themed apparel collection and a custom ice cream 'Le Scoop' concept in Paris.

Paris, France

Who
Jacquemus and Nike
What
The brands announced a new collaborative activation featuring a summer-themed apparel collection and a custom ice cream 'Le Scoop' concept in Paris.
When
Wed, 10 Jun 2026 06:10:05 GMT · 2h 27m ago
Where
Paris, France · 48.8566°N, 2.3522°E
Why
The collaboration continues a multi-year partnership aimed at blending performance sportswear with high-fashion French aesthetics ahead of the Olympic season.
The Frontline Impact

How this affects you

Fashion and lifestyle consumers can expect a new wave of localized retail experiences that merge luxury leisurewear with interactive, social-media-ready activations.

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